Anne-Marie is a brand and creative strategy consultant from Montréal who empowers teams and leaders to embrace circular thinking and mobilize for change. With 15+ years in design, branding, creative strategy, campaigns, and creative direction across agencies, brand-side, and consulting, she believes marketing can do better.

She founded Collective Matter to research and apply conscious marketing and systems thinking, helping impact-driven organizations build brands, spaces, and stories that spark positive change for people and planet. Passionate about the circular economy, she helps organizations shift mindsets and drive behavioural change, both internal and external, to enable adoption.

She's also Chief of Brand and Mobilization and a board member for the inaugural Semaine climat Montréal | Montréal Climate Week (September 8-13, 2026), leading brand strategy for Montréal's first citywide climate festival.

Available as a solo consultant or with the team at Collective Matter, say hello!