My purpose is to create meaningful brands and campaigns that inspire environmental and social action. With 15 years of experience working on both agency and client sides, I’ve honed my skills in design, art direction, and creative direction across various industries. My expertise lies in brand positioning, brand identity, web, innovation, 360 campaigns, and brand management, with a specialization in brand strategy for sustainable marketing.

My goal is to help clients transform their businesses by creating new bridges between creativity, sustainability, and business. I don’t believe in limiting design and creativity to aesthetics. Instead, I focus on how design, paired with compelling and thoughtful language, can raise awareness about the importance of respecting social and ecological boundaries and generating positive value rather than extractive outcomes. In doing so, I aim to inspire people to rethink their actions and actively contribute toward the growth of a wellbeing economy.