STGM - Creativity and functionality
STGM - Creativity and functionality
STGM, a leading architecture firm in Quebec, approached our team with the goal of creating a unique and user-friendly brand platform that would showcase their multiple areas of expertise and help them stand out in the competitive architecture industry. With the challenge of incorporating existing STGM elements, our team was tasked with creating a brand that reflected STGM's commitment to improving people's quality of life through their projects. It had to be flexible enough to represent the sustainability, high environmental performance, and preservation of heritage that are central to STGM's approach.
CLIENT- STGM architecture
AGENCY- Republik 2022
RoLE - Creative directionCreativity— Functionality
Heritage — Modernity
human — Experts
Do well — Live Better
The balance between creativity and functionality is the cornerstone of any architecture firm, and the STGM brand platform reflects this by linking the firm's visual identity to this concept. The design of the logo, particularly the connection between the T and G, symbolizes the process of each project. The curved line represents creativity while the straight line represents functionality, and together they embody the idea of bringing imagination to life from start to finish.
“STGM went to Republik so that its team could provide us with the tools to express ourselves through a brand identity that was strategically linked to our strengths and our assets. Among the challenges we had was the fact that the platform had to be based on an existing logo and also needed to include content strategy. We could not be more pleased with the results.
Republik worked in close collaboration with our team to develop the brand identity and content strategy mandates simultaneously, which results in a coherent whole that is perfectly adjusted to the reality of our organization. The tools that were developed allow us to be creative, efficient, and fully autonomous with our content strategy.”
— Sandra Boudreau, Director of Communications at STGM
FULL CREDITS
Group Creative Director: Marie-Eve Best
Associate Creative Director, Design: Anne-Marie Brouillette
Associate Creative Director, Copy: Mélodie Karama
Creative Direction: Anne-Marie Brouillette
Art Direction: Julie de la Rocq
Graphic Design: Pierrick Barféty, Julia Klarskov
Copywriting: Mélodie Karama, Émilie Lalonde
Account Director: Marie-Hélène Leclerc
Strategy: Sandra Boudreau(STGM)