Oatbox - New Oat Beverages
Oatbox - New Oat Beverages
After successfully rebranding Oatbox and redesigning their Oat products, we were tasked with creating their new Oat beverage packaging line. Our challenge was to extend the brand into the realm of plant-based beverages.
CLIENT- Oatbox
AGENCY- Republik
RoLE - Creative direction & design
Photography - OatboxinsightStanding out through minimalism
Given the competitive and visually crowded market, we decided to keep things simple to stand out on the shelves of major retailers. To distinguish the various types of Oat beverages, a coloured top and a unique illustration in the center are used for identification. A versatile design system that allows the brand to create new flavours and have a cohesive look.
FULL CREDITS
Group Creative Director: Marie-Eve Best
Creative Direction: Anne-Marie Brouillette
Graphic Design: Anne-Marie Brouillette, Mélanie Boucher(Republik), Pierrick Barféty(Republik)
Copywriting: Mélodie Karama(Republik)
Illustration: Trevor Yardley-Jones
Account Director: Marie-Pier St-denis(Republik)
Photography: Oatbox