The new diff agency
Creative Direction | Branding | Art Direction | Design | Interactive Design | Internal Training
2019
Diff agency shapes the future of retail with innovative solutions that connect the dots between people, products and processes. Eight years after diff’s creation, it was time for them to build a solid brand and rally key stakeholders around it: employees, clients, partners and supporters.
The mandate was to completely rebrand the agency and their service offerings, as well as their website.
The new tagline
Diff has a bit of a love story with retail. The agency was founded by a retailer with an intimate knowledge of the brick and mortar world who saw the potential of eCommerce to drive growth for merchants everywhere.
"Long love retail" is a way for diff to embrace their roots in commerce and their desire to shape it for the better.
Show the beauty in complexity.
We combined photography and digital imagery to create a futuristic look that plays with perceptions. What's real and what's not? This playful dialogue enables us to bridge the gap between the more abstract world of eCommerce and the concrete reality of brick-and-mortar shopping—which is something that the team at diff does every day.
E-COMMERCE SITE SEO: Get traction.
MAINTENANCE & EVOLUTION: Be better everyday.
The employer brand experience is key.
Good talents means good projects. Connecting with employees and with future candidates is important. To do so, we created a custom style of illustration for diff with fun storytelling.
Credits
Brand building
Ben Crudo, CEO diff & Reda Magani, COO diff
Fanny Poveda, branding and marketing strategy
Anne-Marie Brouillette, Creative direction
Crystal Beliveau, creative copywriting
Visual art & production
Anne-Marie Brouillette, art direction & design
Camille Boyer, set design art direction
Nik Mirus, set design photographer
L’Éloi, production house
Camille Bégin, set design assistant
Anthony Morell, illustrator
Coppers and Brasses, logo adaptation
Hugo B. Lefort, Motel, headshot photography
Sarah Ouellet, motion designer, brand manifesto video
William Thibault, 4D video designer
Samuel Larocque, brand guidelines design