To make the shopping center an attractive, innovative destination for consumers, thereby generating more in-store traffic and conversion.
The idea was to help people to find original gift ideas for people in their life that might be harder to give to.
Eg: a mother-in-law, a coworker, etc.. The displays had to be original and attract the consumers attention,
therefore we created a comical and theatrical user journey. A user interacting with a display could then test the reaction of a persona by choosing a gift for them. The characters' reactions ranged from elation to disgust, a positive reaction leading the user to purchase the gift in-store.